In 2015 Joe bought Felicia a Cricut machine for Christmas, and the rest is history. After spending hours designing shirts, mugs, wine glasses, and onesies for friends and family members the Pulley's decided to create an online store and turn their dream of one day having a self sub-staining family ran creative company into a reality. 

We design/craft and sell items that we would wear ourselves and take pride in each personalized item that comes right out of our craft room in East Bay, CA. 

Felicia has a degree from the Academy of Arts and has been creating since she can remember.

Joe has attended a trade school for accounting and business management and enjoys helping in the design process alongside Felicia.